The ConnXion Point Blog

Pinterest: The Latest Small Business Social Marketing Craze

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by connxus on April 12, 2012

Lately,  Pinterest, the social media site based on images and video, has been in the small business marketing spotlight.

If you haven’t heard of it yet, Pinterest is a virtual “pin board” that allows users to “pin” or “repin” various pictures and video to “boards” by topic. Boards can contain anything – from recipes and fashion and product photos to YouTube videos. Individuals and businesses large and small use Pinterest.

Currently Pinterest is a invitation-only site. You can request and invitation from Pinterest to join or ask a friend or associate already on Pinterest to invite you. Like other social media sites, you can follow other pinners or specific boards they create. For instance, the upscale department store Nordstrom has Pinterest boards that include Prom Inspiration, Spring 2012 Wedding and others. The boards feature photos of clothing and accessories the shop sells.

Pinterest has 10.4 million registered users (90 percent who are women), and is the newest social media craze. Because of its format it, obviously, favors more visual businesses. But how do you know if it’s right for you?

You can get an idea of what people are already pinning through this Mashable article What People Are Pinning on Pinterest. The most popular pin boards are Home, followed by Arts and Crafts, Style and Fashion, Food, and Inspiration and Education.

The most popular board names, in order, are: For the Home, My Style, Products I Love, Books Worth Reading and Food.

Another Mashable article, How Brands Are Using Promotions to Market on Pinterest, shows how businesses like Whole Foods, Barneys New York and Lands’ End Canvas have used the social site to engage with customers and keep them connected to their brand.

Pinterest is still a new platform, but is growing quickly, and could be new way to drive web traffic to your business as part of an overall marketing strategy.

ConnXus helps grow small, woman- and minority-owned businesses by connecting them to Fortune 2000 corporations seeking a competitive edge through supplier diversity. Learn more at

Posted in: Marketing & Sellling, Tips for Small Businesses

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Rod Robinson

The ConnXion Point is the blog for, an online service connecting small, minority- and woman-owned businesses with companies seeking to hire diverse suppliers.

I'm Rod Robinson, founder and chief connector of I've spent 15 years in the procurement business as a minority business owner, company procurement officer and industry consultant.

The ConnXion Point will focus on issues, events and news about procurement and supplier diversity. So, whether you're purchasing or selling, we'll have information you can use. We also hope to facilitate a healthy, respectful exchange of viewpoints on issues surrounding supplier diversity and procurement.

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